Lara Shackelford
Global Director of Solutions and Alliance Marketing
BearingPoint
Ms. Shackelford is an accomplished marketing executive with exceptional experience in product, partner, segment, customer and corporate marketing. She brings over fifteen years of experience to her position as BearingPoint’s Global Director of Solutions and Alliance Marketing. In this role, she drives integrated solution marketing programs with strategic partners such as: Oracle, SAP, Microsoft, IBM and HP. Before joining BearingPoint, Ms. Shackelford spent two years at Microsoft running ERP and CRM applications marketing for the U.S. Midmarket. Prior to Microsoft, she spent seven years at Oracle in various leadership positions driving marketing, sales, and partner marketing. Ms. Shackelford started her career in the apparel industry, as a Sales and Merchandise Assistant for Levi Strauss. She credits her experience across diverse industries with her ability to learn new products and technologies quickly and assess the winning value propositions and core differentiators.
In her free time, Ms. Shackelford practices yoga, is an avid reader, aspiring chess player, hiker, and enjoys cooking. She also serves on the Contemporaries Committee for the Henry Art Gallery in Seattle, as a Governor on the Auxiliary Council for the Steppenwolf Theatre in Chicago, and is a guest lecturer at the Kellogg School of Management.
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