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Ana Villegas

Ana Villegas is the Vice President for Global Marketing at National Instruments. Senior Marketing Leader with +25 years of Global marketing and digital experience in B2C and B2B in the technology and financial industries. Currently responsible for Global B2B Demand generation across all products/solutions and customer tiers.

Among her achievements: launched the Next Generation Dell.com (Content management systems), launched the Marketing Dell University, lead dell.com consumer site redesign that enabled customers better engagement and conversion, instrumental in growing the Dell social media footprint with Small and Medium Businesses in the US, lead digital innovation for Dell B2B demand efforts, grew and embedded programmatic into Dell B2B digital strategy, launched and grew omni-channel nurture efforts.

Ana earned an MBA from Kellogg School of Business, a Master in Finance and a BS in Industrial Engineering from Pontificia Universidad Catolica (Peru).

Among the awards Ana has received: Consumer MPV, Leadership Program, Green Belt BPI , IAC Award (Purely you), MPV - Future Builder, CMO Gold award, Innovation Contest – SMB, SMB Innovation award, IAC award (12G launch), Michael Dell award (2013, 2014, 2015, 2016), DMN Award 2017: “Future Ready- BEST B2B Campaign”, Demandgenreport: 2017 B2B Innovator Award

Ana is a speaker at Marketing conferences, focused on B2B Marketing, Digital Innovation and customer journey