In the theme of this year’s Women in Leadership Symposium – Los Angeles, Leila is truly a trailblazer. Having enjoyed a 35+ year tenure in advertising as a multicultural media leader in a historically male-driven industry, Leila has real-world experience and insights to share on today’s topic of culturally-conscious leadership. Today, Leila leads the multicultural media division as Executive Vice President at USIM, an independent integrated media agency headquartered in Los Angeles.
After college, Leila was recruited by Siboney Advertising to work on the Colgate and Seagram’s accounts in Miami area, and Philip Morris accounts in Latin America. Leila has been instrumental in the management of multiple departments in communications agencies such as Muse, a multicultural advertising agency and Uniworld, a pioneering African American agency. Leila helped establish Conill Advertising, a subsidiary of Saatchi & Saatchi Communications specializing in Hispanic communications and Western International Media’s multicultural media group. These innovative and forward-thinking developments occurred well before multicultural marketing was such a hot-button issue for marketers.
Leila has been responsible for upwards of $45M in media billings on behalf of her clients on the international stage down through targeted local advertising, spanning an entire spectrum of integrated media, including broadcast, radio, digital, outdoor, direct response, print and beyond.
Leila holds dual degrees from the S.I. Newhouse School of Public Communications at Syracuse University and the Maxwell School of Citizenship and Public Affairs.
Raised in Brazil, Uruguay and Argentina, Leila speaks five languages. Six if you include media! Leila’s career has taken many paths and to many different cities, including New York, Miami, New Orleans and Los Angeles, where she currently resides. In addition to being an accomplished media professional, Leila is a proud wife and mother.