Coaching. Team-building. Performance maximization. Those are just a few of the skills Claude Silver first honed back in her days of running an adventure and surf company in San Francisco. Today she leverages those skills in a very different setting. As VaynerMedia’s first Chief Heart Officer Silver is known for taking a particularly human approach to human resources, unlocking employees’ potential by forming close person-to-person connections, fostering an inclusive culture, empowering purpose-driven teams, and imbuing the entire organization with a Nor-cal optimism. Silver’s three-decade career includes leadership positions at major advertising agencies and consultative engagements with a variety of other corporate clients.